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Famous Footwear executives feel that the retail store location context—their primary application area for testing—changes enough to merit retesting after about a year. Netflix concluded in 2006 that its five-year-old customer tests needed to be redone; the user base had evolved in that time from internet pioneers to mainstream society members. CKE Restaurants has difficulty deciding whether to retest pricing, particularly in times when commodity prices are increasing fast. Check Out The Partners Weve Helped We Like To Call Them smartners In the event that you choose not to seek advice from a licensed or an exempt financial adviser, you should carefully consider whether this product is suitable for you. Foreign currency investments are subject to risks of exchange rate fluctuations and exchange controls may be applicable from time to time to certain currencies. To learn more or apply for smartBUSINESS, please contact your Relationship Manager. SmartBUSINESS allows clients to Order...

It’s important to periodically review your goals and make adjustments if necessary. Goal setting for your small business is an essential tool for success. Venture capitalists and angel investors discard countless business plans of companies with outlandish goals. Dream big and aim for the stars but keep one foot firmly based in reality. Building A Testing Capability Ideally employees throughout the company would share that knowledge and use it to guide future initiatives. Every day, managers in your organization take steps to implement new ideas without having any real evidence to back them up. Their so-called experiments aren’t worthy of the name, because they lack investigative rigor. It’s likely that the resulting guesses will be wrong and, worst of all, that very little will have been learned in the process. SmartBUSINESS has comprehensive security and control features that use state of the art technology to make the online access secure yet simple to use. Setup of authorizati...